Partner with 18-0.
Get your brand in front of genuinely engaged Premiership rugby fans — the ones who draft, replay and argue over an all-time XV until kick-off.
The opportunity
18-0 is a Premiership rugby draft game with a simple, addictive premise: pick an all-time XV, captain them, take on the league and try to go a whole 18-round regular season unbeaten — then survive the playoffs and the final at Twickenham. It taps directly into rugby nostalgia, club tribalism and the kind of pub debates fans never get tired of, and it shares naturally through group chats and timelines. If you want to reach an engaged rugby audience in a moment they're genuinely paying attention, this is the kind of placement that lands.
The audience
Live figures from our own analytics, updated in real time. Audience is rugby-first and UK-led, with growing followings across Ireland, France, South Africa, Australia and New Zealand.
Ways to partner
Your brand presented tastefully across the game — a header presence and a 'powered by' on the moments that matter, without ever getting in the way of the rugby.
Own a named, shareable mode that fans come back to — your brand on the experience itself and on the share cards it generates.
Every completed season produces a share card that fans drop straight into group chats and onto social. A light, well-placed brand rides along with thousands of organic shares.
Co-created content, challenges and talking points for publishers and broadcasters around big rugby moments — Six Nations, Premiership finals, World Cup years. Tell us what you have in mind.
Nothing here is fixed — if you have an idea that fits your brand, we'd love to hear it. Packages can be tailored to your campaign and timing.
Why it works
18-0 was built by rugby fans, for rugby fans, and it shows. The game delivers the three things brands struggle to buy: genuine engagement (people choose to play, repeatedly), organic sharing (every result is a talking point) and real emotional connection (nostalgia and debate that spans Leicester's Tigers, Wasps' golden years, the Sarries era and everything in between). A partner who fits that spirit becomes part of the conversation rather than an interruption to it.
Let's talk.
Tell us about your brand and what you're looking for. We'll come back quickly with options and current audience figures.
hello@18-0.app18-0 is an independent, fan-made game. It is not affiliated with, endorsed by, sponsored by, or associated with Premiership Rugby Limited, any rugby league, club, governing body, players' association or broadcaster, or with any game, publisher or ratings provider. All trademarks and other intellectual property remain the property of their respective owners. Partnership and sponsorship opportunities relate solely to the 18-0 product itself.